Brooke Reotutar

Blog: PICO 4 Ultra Enterprise Review

In a VR training simulation, it’s crucial for the experience to look and feel as close to the real environment as possible, particularly in potentially dangerous situations where safety or precision is top of mind. 


Choosing the right VR headset that offers that capability is paramount for delivering realistic immersive scenarios where trainees can safely and accurately build critical skills. 


The PICO 4 Ultra Enterprise promises just that — an enhanced mixed-reality experience designed to...

Customer Story: How Energy Safety Canada Uses XR to Solve a Looming Workforce Shortage - ArborXR

The Company:Energy Safety Canada is a non-profit organization dedicated to enhancing safety and workforce development in the energy sector. They are best known for providing safety training certification courses for industry workers. The organization also spreads awareness about diverse career opportunities in the sector – including traditional roles and positions in emerging fields like renewable energy and robotics. As Canada faces a potential labor crisis in the energy industry, Energy Safety...

Customer Story: Revolutionizing Healthcare Education with XR - ArborXR

The University:Parker University, specializing in healthcare education and health sciences, has one of the world’s largest chiropractic programs. Although Parker is a relatively small university with about 2,000 students, it has emerged as a leader in the XR space. The university’s journey began unexpectedly—triggered by a devastating tornado in 2019 that destroyed campus infrastructure and forced a rapid pivot to digital learning.


The Challenge:Due to the damage from the tornado, students an...

Customer Story: How Mars Wrigley Achieved a $19M Impact with VR Training - ArborXR

After the COVID-19 pandemic, Mars Wrigley, like many other CPG (Consumer Packaged Goods) companies, experienced a dip in skilled workforce. Mars Wrigley recognized the urgent need to enhance employee training, prioritizing upskilling and boosting efficiency. “We had to find a way to accelerate the upskilling process because our case fill rate was critically low,” explains Josh McCrary, Training Coordinator at Mars Wrigley. “Shutting down equipment or allowing our case fill rate to continue decli...

Marketing Campaign: Podcast Series 2

Listen to this episode from The Upper Hand on Spotify. In this IMC Chicago special, we’re going to learn ways to sharpen your mind, impress your friends with quick mental math skills, and even possibly, improve your memory. Sounds like a big challenge… but it’s not when you have an actual human calculator in the studio. His name is Mike Byster and he is known nationwide for his fast mental math abilities. His life’s mission is to teach people, “the power of the mind,” and showcase that our brain